Search engine optimisation or as it is better known as SEO is the name given to the process of making a website attractive to Google and other search engine robots to help rank the website in the search engine listings.

Search Engine Optimisation – SEO

When a search engine spider lands on a website it will attempt to gather data and this data is then used to rank a website within search results. Search Engine Optimisation is carried out to ensure that the spiders or robots can find the information and to ensure that the data gathered is relevant.